Founded by dog moms.
Victoria and Usha met by chance— when their dogs became fast friends at their neighborhood dog park in Park Slope, BK. Victoria, an entrepreneur rooted in hospitality and high-end event planning, and Usha, a visionary in AI and Technology, quickly discovered a shared frustration: the dog subscription boxes on the market lacked both quality, originality and aesthetics.
They were tired of dog boxes that felt generic, cluttered, and uninspired. So they built Swaggy Dog—a dog subscription box reimagined for the modern pet parent. Every box is thoughtfully designed, themed, and curated to deliver tail-wagging joy without sacrificing style or substance.
They are here to raise the bar. Inspired by dog parents every single day, they're on a mission to create the best dog box on the market—one that delights your pup, looks great in your home, and brings a sense of fun and surprise back to your routine.
They don’t just make boxes. They create moments of joy—for you and your dog.
Swaggy Community
At the heart of Swaggy is more than just a subscription box- it's a lifestyle movement built for and by a new generation of pet-obsessed parents. Our vision is to curate a modern, vibrant and inclusive community of dog lovers who share a common passion: treating their pets like family and celebrating that bond with quality and style.
SWAGGY COMMUNITY
Swaggy Social
Ask questions, share wins and support each other.
Swap advice on training, nutrition, routines and wellness.
Post unboxings and monthly theme photos.
Vote on upcoming box themes.
Make real connections with fellow dog lovers.
& of course, expect lot's of cute dog memes.
SWAGGY COMMUNITY
IRL Connection
We're building a culture of connection- beyond the box. From curated wellness walks and dog-friendly fitness activations to dog park pop-ups , Swaggy will host events in pet-forward cities starting with their hometown of NYC.
Unleash the fun